Smart Codes | Deadline: 2024-02-24
About Smart Codes:
Smart Codes is a leading digital transformation company dedicated to solving African challenges through technology. With a mission to make a significant impact across Africa. We are committed to leveraging technology to drive innovation and provide cutting-edge solutions to our clients. As an award-winning digital problem solver, Smart Codes specializes in a wide range of services including digital strategy, brand design and development, digital research, media buying, social media management, digital marketing, strategy, innovation and consultancy.
Job Description:
Smart Codes is seeking a visionary and innovative Art Director to be part of our creative team in delivering cutting-edge digital solutions. The Art Director will play a pivotal role in shaping the visual identity of our projects, driving creativity and excellence across all aspects of our digital offerings. The ideal candidate will possess a keen eye for design, a passion for innovation, and a track record of delivering exceptional creative work.
Key Responsibilities:
1. Strategic Planning:
• Collaborate with cross-functional teams to develop comprehensive creative strategies that meet client objectives and align with the overall vision.
• Conduct thorough market research and competitor analysis to identify trends, consumer behavior, and opportunities for innovation.
2. Conceptualization and Ideation:
• Lead brainstorming sessions to generate innovative and compelling campaign ideas that integrate both visual and copy elements.
• Develop creative briefs and mood boards to guide the design process.
3. Art Direction and Design Oversight:
• Provide clear direction to designers, illustrators, and copywriters to ensure the creative vision is executed accurately and effectively.
• Review and approve visual assets, ensuring they meet brand guidelines and project objectives.
4. Client Collaboration:
• Act as the main point of contact for clients in all creative matters, maintaining open communication and addressing feedback in a timely and professional manner.
• Present creative concepts and strategies to clients, articulating the rationale behind each approach.
5. Campaign Execution:
• Oversee the end-to-end execution of campaigns, ensuring all deliverables are of the highest quality and delivered on time.
• Continuously monitor campaign performance and make data-driven recommendations for optimization.
6. Team Leadership and Collaboration:
• Foster a collaborative and innovative work environment by providing mentorship and guidance to junior team members.
• Work closely with other departments (e.g., account management, digital marketing, analytics) to ensure seamless project integration.
7. Reporting and Analysis:
• Regularly report on the quality of creative assets and campaigns, providing insights and recommendations for continuous improvement.
• Establish and enforce rigorous quality control processes for all creative assets, ensuring they meet agency and industry quality standards.
8. Content Planning and Integration:
• Create content plans that outline the types of content required for each campaign with a focus on content quality, visuals, copy, and multimedia assets.
• Ensure seamless integration of online and offline content across various platforms, emphasizing consistent quality throughout.
9. Audience and Competitive Analysis:
• Conduct research and analysis to understand the target audience's behaviour, preferences, and pain points, integrating quality insights into audience-centric strategies.
• Monitor and analyze competitors' marketing strategies, paying special attention to the quality of their content, and identifying opportunities and trends that can be applied to client campaigns.
Requirements:
- Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field. Master's degree preferred.
- Proven experience working as an Art Director or in a similar creative leadership role within the digital industry.
- Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Sketch, Figma, or similar tools.
- Strong portfolio showcasing a diverse range of creative projects across digital platforms, with a focus on branding, web design, mobile apps, and social media.
- Deep understanding of design principles, typography, colour theory, and user-centered design methodologies.
- Excellent leadership and communication skills, with the ability to inspire and motivate a creative team.
- Ability to think strategically and conceptually, translating client objectives into compelling visual narratives and experiences.
- Strong project management skills, with the ability to prioritize tasks, manage timelines, and deliver high-quality work under pressure.
- Keen attention to detail and a commitment to delivering pixel-perfect designs that meet the highest standards of quality and craftsmanship.
- Passion for innovation and a curiosity-driven mindset, with a willingness to explore new techniques, tools, and technologies in the pursuit of creative excellence.
Other Opportunities.
Lets build something awesome together!
House No 346
Senga Road, Mikochen A,
Dar es Salaam, Tanzania.
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