Tanzania’s most loved and the first premium Airline in Tanzania, Precision Air, approached us to create a buzz among consumers during the Christmas season. The objective was to gain more ticket sales and increase travelers' travel experiences during the holiday season.
Smart Codes developed a campaign dubbed “Christmas na Precision Air” to run on all social channels with the aim of leveraging on the christmas fever to drive sales. Audiences’ who participated mainly on Twitter created massive emotional engagement that touched hearts of individuals.
As an incentive for participation in the campaign, several winners were given free tickets and one grand winner was awarded a ticket for himself and his mother to make a Christmas dream come true.
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