Your Growth Partner in

SAG builds interconnected platform companies that
solve African challenges.

Our Solution Let’s Grow

Global connections

Our Integrated
Solutions

  • subsidiary

    Smartcodes

    We enable innovation and create new products and services by using our extensive experience, network, and insight. Our R&D team builds successful, award-winning products that make a mark in the industries.

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  • subsidiary

    Smartlab

    Smart Lab is an innovation platform that connects learners and corporate partners to empower ground breaking solutions that will impact African communities.

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  • subsidiary

    Smartnology

    Smartnology simplifies complex challenges through user-friendly technology. Working with brands locally and internationally, we structure and build organizational and technical capabilities

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  • subsidiary

    Smartfoundry

    We believe that it is within Africans to solve the challenges facing our communities. At Smart Foundry, we are relentless in the pursuit of what these challenges are and ways of tackling them.

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  • subsidiary

    Smartstudio

    We are an innovative creation studio producing content that tells stories, crosses market boundaries and attracts customers for its brands, products and clients.

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Find Special Solution
in your Sector

Corporate and Business

Corporate and
Business

Find Special Solution
in your Sector

Startup and Investors

Startup and
Investors

Public Sectors

Public
Sectors

Industries we impact

Discover how we’re helping shape the future of broadcasting, finance, commerce, government, and connectivity through tech and creativity.

Creative and Creator Economy

SAG leads the transformation of digital media broadcasting, empowering creators through innovative storytelling, creative solutions, and hybrid media experiences.

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Sports & Entertainment

Through strategic partnerships and engaging content, we connect brands, fans, and communities, redefining how audiences enjoy and interact with sports and entertainment across Africa.

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Telco & Connectivity

SAG delivers digital transformation through AI-powered customer engagement, IoT solutions, smart connectivity, and innovative mobile ecosystems.

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Financial Services (Banking & Fintech)

SAG supports banks and fintech startups with AI-driven financial solutions, customer analytics, digital banking platforms, and automated marketing tools to enhance financial inclusion.

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Manufacturing & Retail (Connected commerce)

We transforms manufacturing and retail by integrating digital technology into commerce. Our solutions streamline operations and enhance customer experiences, empowering businesses to meet market demands across Africa.

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GovTech (Public sector Innovations)

SAG supports public sector innovation by developing GovTech solutions that enhance service delivery, governance, and citizen engagement.

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Where Ideas are Tested,
Built, and Launched

Creative Lab

Creative
Lab

Where Ideas are Tested,
Built, and Launched

Innovation Lab

Innovation
Lab

Idea Lab

Idea
Lab

What's new

The Brands

Some of the brands we have worked with

Insights

Latest from blog
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Highlights from SAG Day at Tanzania Startup Week 2024

19 Dec 2024

Highlights from SAG Day at Tanzania Startup Week 2...

The Tanzania Startup Week 2024 brought together the best of innovation, entrepreneurship, and collab...

SAG Day: Shaping Africa’s Digital Future

03 Dec 2024

SAG Day: Shaping Africa’s Digital Future

As 2024 comes to an end, Smart Africa Group (SAG) invites you to participate in something transforma...

Fueling SME Growth in Tanzania’s Digital Era

15 Aug 2024

Fueling SME Growth in Tanzania’s Digital Era

Tanzania’s small and medium enterprises (SMEs) are the lifeblood of the nation&rsquo...

Edwin Bruno Launches the "Executive Echo" Podcast, Focusing on Leadership and Innovation powered by Rifaly

28 May 2024

Edwin Bruno Launches the "Executive Echo" Podcast,...

Edwin Bruno, the CEO and CVO of Smart Africa Group (SAG), has unveiled his highly anticipated podcas...

Rifaly has been launched across East Africa!

16 Feb 2023

Rifaly has been launched across East Africa!

Smart Africa Group today launched the Rifaly mobile application, an African digital content hub targ...

Edwin Bruno, CEO & CVO, Smart Africa Group -Biography

16 Feb 2023

Edwin Bruno, CEO & CVO, Smart Africa Group -Biogra...

Edwin Bruno is a Tanzanian entrepreneur and transformational leader passionate about Technology, Cre...